04Process

Five weeks. Five steps. One system shipped.

Same partner from discovery through optimise. Same Slack channel. No handoff loss between strategy and build, because there isn't a handoff.

  1. 01
    WEEK 01 · DISCOVERY

    Read the room.

    Two-hour intake, plus a separate numbers session with whoever owns your finance and analytics.

    Deliverable
    • Funnel-shape diagram, written
    • North-star metric agreed in writing
    • Constraint sheet — budget, timeline, brand, regulatory
    • Access audit — what we'll need from your team and when

    "Most agencies start with a deck. flowuity started with our P&L. By the second meeting they knew the business better than my COO did."

    — Adrian W. · Kenilworth & Whelan
  2. 02
    WEEK 01–02 · STRATEGY

    Pick the shape.

    One document. Funnel architecture, channel mix, automation map, WhatsApp plan, ad-spend allocation. You sign off — we build.

    Deliverable
    • Strategy document · 6–10 pages of plain prose
    • Page-by-page funnel architecture
    • Channel-mix model with assumption ranges
    • Sprint plan with weekly milestones
  3. 03
    WEEK 02–04 · BUILD

    Design and ship.

    Pages, sequences, ad creative, WhatsApp flows — all in the same partner's hands. Weekly review every Thursday. Friday push-to-staging.

    Deliverable
    • Live staging environment from week two
    • All copy first-drafted by us, locked with you
    • Email sequences, WhatsApp templates, ad creative
    • QA pass on every device class before launch

    "They shipped the page on day eleven. Eleven.The other quote we had was eight weeks."

    — Mashudu N. · Pour Decisions
  4. 04
    WEEK 04 · LAUNCH

    Go live, measured.

    Soft launch into a small paid test. We fix what leaks. Then we turn the taps. We don't celebrate go-live; we celebrate the second purchase.

    Deliverable
    • Soft-launch traffic test with sub-R 10k spend
    • Leak triage in the first 48 hours
    • Channel taps opened in stages
    • Weekly numbers review every Monday
  5. 05
    WEEK 05–13 · OPTIMISE

    Compound.

    Sixty-day operating window. Weekly hypothesis tests, sequence iteration, WhatsApp playbook tuning. Then we hand you a doc, or stay on retainer.

    Deliverable
    • One hypothesis-driven test per week
    • Weekly retro with metrics + next-test memo
    • Handoff documentation at day 60 if you take it in-house
    • Optional retainer with reduced scope
06Principles · how we work

Six rules we won't break.

01

One partner, not a pyramid.

You speak to the person doing the work. No account manager between us and the build.

02

Numbers before ideas.

We read the P&L before we write a strategy. If we can't see what success costs, we can't promise it.

03

Weekly, in writing.

Every Friday: what we shipped, what we learned, what we'd do next. Plain prose, no dashboards-as-vibe.

04

No retainers we can't earn.

Default scope is fixed. Retainer is opt-in after the first sixty days, when both sides have evidence it's worth it.

05

No vanity wins.

Impressions are not earnings. We report what was paid for and what came back.

06

We say no.

If the project is wrong, the budget is wrong, or the moment is wrong, we tell you. Then we recommend who to call instead.

Start at week zero.

A 45-minute scoping call. Pick a slot in the next two days.